The Work
The Trade Association Forum initially engaged Inflect to undertake a membership engagement exercise to underpin the development of a new strategy, but it quickly became apparent that a greater degree of intervention was required. Inflect assumed the running of TAF, with Emily Wallace becoming Interim CEO and Harry Shackleton taking on the role of Commercial Director.
Alongside a renewed Board, Inflect instigated a turnaround programme for TAF – relaunching the member offer, delivering a successful and revenue-raising events programme, refreshing its corporate partnerships and delivering a renewed work programme.
This work has led to a significant leap in member acquisition and retention, renewed work programmes delivering value to more people at all levels of the UK association community and lots of exciting plans for the future.
TAF is now on the journey to recovery and, whilst there is still much more to be done, the future looks brighter for the association of associations.
